Daily Benji exists because we were tired of financial apps that felt like homework. We wanted something that actually worked — by showing up where we already were.
Here's the truth: between the two of us, we have over 20 credit cards. We tried every app. They all had the same problem: we'd set them up, feel virtuous for a week, then never open them again.
The login would time out. Two-factor codes would expire. By the time we actually got in, we'd forgotten why we opened the app. Checking our spending became a quarterly guilt trip instead of a daily habit.
So we built Daily Benji for ourselves. One email, every morning, with yesterday's damage. No logging in. No categories to manage. No graphs to interpret. Just the facts about where our money went, delivered with our morning coffee.
"Financial success isn't about complex budgets or fancy tools. It's about awareness. When you see your spending every single day, you naturally spend less. Those extra $50-100 a month? That's real money for retirement, college funds, or finally taking that vacation."
We only see forwarded emails. Never your passwords, never your accounts.
One email, one purpose. No feature creep, no complexity.
No marketing BS. No fake urgency. Just straight talk about your money.
We're exhausted by apps that demand constant attention. Push notifications. Streaks to maintain. Achievements to unlock. Points to earn. It's all designed to keep you engaged, not to actually help.
We don't track your location, browsing, or shopping habits
No push notifications or guilt trips about your spending
Your purchase history isn't our product to sell
No 47 features you'll never use. Just daily awareness.
We believe in keeping things simple, but we're not stubborn. As Daily Benji grows, we'll listen to what you need. Maybe that's better insights, family sharing, or something we haven't thought of yet.
What won't change: our commitment to simplicity, privacy, and that satisfying moment when you see exactly where your money went yesterday.
Got ideas? Questions? Just want to say hi?
Email us at
hello@dailybenji.com
Join a small but growing group of people who wake up financially aware.
Get Daily Benji